Health Care

Health Care System Defends 'Cheat Death' Slogan

Mark Rumsey — Mon, 08 Apr 2013 13:20:47 +0000

CaroMont Health is standing by its choice of a new system-wide slogan, which was unveiled along with a change in name for Gaston Memorial Hospital. The hospital will now be known as CaroMont Regional Medical Center. WFAE's Mark Rumsey spoke with CaroMont's vice president of Marketing and Communications, Penny Cowden about the slogan "Cheat Death."

Pharmaceutical Marketing

Thu, 28 Feb 2013 05:00:00 +0000

Viagra, Cialis and Levitra... those erectile dysfunction commercials that air while you're watching sitcoms aren’t just awkward and uncomfortable, according to a new study, they are breaking rules too. Those rules, designed by the pharmaceutical industry itself, are meant to ensure the campaigns educate consumers and avoid targeting audiences for which the message is not age appropriate - like children. But the study out of UNC Charlotte says that 'Big Pharma's' efforts to self-regulate are "an industry-sponsored ruse" with the intention to deflect criticism and block any new Federal regulations. We'll talk with the researchers about direct-to-consumer pharmaceutical marketing - about the effectiveness and the ethics behind the ads. Sex, Lies and Television, when Charlotte Talks.

The Affordable Care Act In North Carolina

Tue, 15 Jan 2013 05:00:00 +0000

President Obama has been re-elected and his Affordable Care Act has survived a Supreme Court battle. Now what? Leaders in each state have decisions to make in terms of whether to set up certain aspects of the plan such as exchanges and expanded Medicaid or let the federal government do that for them. Some states continue to resist aspects of the plan and many are weighing the decision to join lawsuits from other states. Newly elected Governor Pat McCrory faces such decisions and we’ll look at the likely choices he’ll make. Obamacare is here and we’ll find out the latest news when Charlotte Talks.