Promotional Partnership Policy
Each year WFAE 90.7fm partners with a variety of non-profit organizations to promote community events, performances, lectures, forums and festivals that we feel are in alignment with our listeners' interests. Promotional partnership agreements typically include a number of on-air announcements prior to the event, a listing on WFAE's Events Calendar page, and possible inclusion in our monthly e-newsletter. Promotional partnerships are on an in-kind basis. The station does not donate cash.
In return, we seek the station’s logo or station ad in promotional materials, opportunities for on-site presence through banner and/or table, newsletters, a link from an organizations website, as well as complimentary tickets for staff use. Details will be negotiated once the partnership is in place.
We award promotional partnerships based on several criteria:
-Affinity with our listeners' preferences
-Alignment with WFAE's mission, which is to provide informative and creative radio programming as a regional community service and to meet the educational and entertainment needs of a supportive radio audience.
-Timing of event within the station's calendar - we can only partner on a limited number of events per month.
-Type of event - we try to partner on a broad range of events.
Promotional partnership agreements do not include any promise or guarantee of editorial exposure by the News Department or Charlotte Talks. Partnering organizations are welcome to pitch their events and activities on their own.