Underwriting Basics
- WFAE/WFHE is the National Public Radio and American Public Media affiliate station serving Charlotte, NC, and the Central Piedmont area.
- The station's 100,000-watt signal reaches 22 counties in North and South Carolina, and, together with sister station WFHE 90.3fm in Hickory and two translators in Pinehurst and Laurinburg, NC, the station provides more than 2.9 million potential listeners news and entertainment programming.
WFAE 90.7fm/WFHE 90.3fm - The Numbers
Persons 12+ Monday-Sunday 6am-12midnight
Metro Cume: 172,400
Metro AQH 9,800
Avg TSL Metro (Hrs): 7:15
Arbitron - Winter 2010 Book
WFAE 90.7fm/WFHE 90.3fm - Listener Profile
Affluent
67% of WFAE/WFHE listeners earn $50,000 or more per year
49% of WFAE/WFHE listeners earn $75,000 or more per year
28% of WFAE/WFHE listeners earn $100,000 or more per year
Professional
72% of WFAE/WFHE audience holds white collar or
professional positions.
Well-Educated
45% of WFAE/WFHE listeners have college degrees or more
27% of our audience hold graduate degrees/graduate work
From Broad Age and Gender Groups*
55% male, 45% female
41% of listeners are between 35-54
66% are between 25-54
Scarborough September 2009 - February 2010/DMA WFAE-WFHE
*Arbitron Winter 2010
To learn more about becoming a business sponsor of WFAE/WFHE programming click here to contact our sponsorship associates.
