Underwriting Basics
- WFAE/WFHE is the National Public Radio and American Public Media affiliate station serving Charlotte, NC, and the Central Piedmont area.
- The station's 100,000-watt signal reaches 22 counties in North and South Carolina, and, together with sister station WFHE 90.3fm in Hickory and two translators in Pinehurst and Laurinburg, NC, the station provides more than 2.9 million potential listeners news and entertainment programming.
WFAE 90.7fm - The Numbers
Persons 6+ Monday-Sunday 6am-12midnight
Average Weekly Cume: 176,600 Persons
AQH Persons: 7,000 Persons
AWTE/Avg Wkly Time Exposed ; 5:00 Hours
Arbitron – October 2011 PPM 6+
WFAE 90.7fm - Listener Profile
Affluent
60% of WFAE/WFHE listeners earn $50,000 or more per year
45% of WFAE/WFHE listeners earn $75,000 or more per year
22% of WFAE/WFHE listeners earn $100,000 or more per year
Professional
86% of WFAE/WFHE audience holds white collar or professional positions.
Well-Educated
85% of WFAE/WFHE listeners have college degrees or more
25% of our audience hold graduate degrees/graduate work
From Broad Age and Gender Groups*
57% male, 43% female
22% of listeners are between 35-54
59% are between 25-54
Scarborough March - August 2011/DMA WFAE-WFHE
*Arbitron October 2011 PPM 6+
To learn more about becoming a business sponsor of WFAE/WFHE programming click here to contact our sponsorship associates.
