Here are a few helpful resources on how to grow your business:

Entrepreneurial Longevity (WFAE's Charlotte Talks)

The Secret to Selling When Nobody is Buying (NPR)

Cost-cutting is important in tough times but too much can cause harm (USA Today)

Receive a personalized WFAE Qualitative Listener Profile

WFAE can also help your business succeed when people hear your company’s programming sponsorship message on our air!

Over 190,000 adults in North and South Carolina spend time each week listening to programs on WFAE. They are affluent, influential, highly educated, well traveled - and they are intensely loyal to public radio.

A survey conducted found that 80 percent of listeners agreed with the statement, "Your opinion of a company is more positive when you find out it supports public radio." (Source: Edison Media Research, 2007)

Corporate underwriting on WFAE has the impact of traditional radio marketing with the benefit of supporting a well-respected Charlotte region non-profit media institution. It’s an effective way to build business, brand your company, announce events, recruit staff, promote a chosen philanthropy, and much more - all while helping to pay for the news.

WFAE underwriters gain:

• ROI/Return on Investment Your company's investment in on-air sponsorship of WFAE and NPR programming will deliver results for your business through Business Sponsorship's cost effective and efficient options.
  
  "...I am getting a few unique visitors to my website a day.  These have to be from underwriting your programs since this is the only way I am advertising right now.  ...When I am in prime time this spikes..when I was in primetime...web hits about double.
  
  ..I had a spot last week at 7:19 am ... I got a call at 7:39...a couple wants to build a house on Lake Wylie.  They told me they heard my spot on WFAE."
  
  Eric Brown
  Everett Custom Homes, LLC
  
  Carol Lindell, President of DCI Home Resource, award winning Kitchen & Bath Designs explains her event success... Listen
  
  David Jewell of The Jewell Agency believes in results oriented media to achieve success for his client, Scott Jaguar... Listen
  
  
• Direct access to a concentrated, affluent audience with a powerful, personal commitment to WFAE.
  
  "WFAE offers an excellent communications option for our client, The Schiele Museum, in building attendance and reaching an educated, affluent audience in the Carolina Piedmont.  I've found the station staff easy to work with and effective in helping us promote the image of the museum."
  
  Ronald Vinson
  President
  Communications Solutions
  
  Affluent*
  63 percent of WFAE listeners earn $50,000 or more per year
  54 percent of WFAE listeners earn $75,000 or more per year 
  24 percent of WFAE listeners earn $100,000 or more per year
  * Arbitron/Scarborough Mar '09 - Aug '09
  
  
• Name recognition among professionals and business leaders likely to be interested in your products and services.
  
  
  
  ^{Kevin Walker, partner Greer and Walker, LLP, talks about the benefits his business realizes from its support of WFAE.}
  
  
• Credibility by associating with intelligent, in-depth journalism from NPR, the BBC and WFAE.
  
  "WFAE has been a part of our advertising media mix for eight years. I find that the station's quality programming attracts educated consumers who don't appreciate advertising gimmicks and are more receptive to a subtle, factual approach. Sponsorship of WFAE programs is a community conscious way to let consumers know about the quality of your business. We look forward to a continued partnership with WFAE."
  
  Cindi M. Cahaly
  Office Manager
  Taylor Richards & Conger and TRCW
  
  
• Appreciation from your colleagues, customers and peers, who will recognize your commitment to the community.
  
  "ColeJenest & Stone targets a well-informed client attuned to national and regional affairs as well as community issues. WFAE has helped us get the word out about our services through their sponsorship program. Countless listeners remind us of their appreciation for our regular WFAE support and it's been terrific for our company."
  
  Michael S. Cole
  Managing Principal
  ColeJenest & Stone
  

The WFAE corporate underwriting team can help you design a schedule of underwriting announcements that meets your financial, marketing and philanthropic goals. Your company’s underwriting plan can range from sponsorship within a particular program to a schedule that spans all segments of the day. You may also become a partner in one of our special events in the community.

Each time your support is acknowledged on the air you are brought into a circle of shared commitment with thousands of individual contributors. No other medium gives you the equivalent high-end market exposure along with the recognition that comes from supporting a respected public service.

Do good things for your business while doing good in the Charlotte community!

Call 704-926-9303 or email Underwriting@wfae.org to find out how partnering with WFAE can help grow your business.