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Study: Being Popular May Boost Your Income

DAVID GREENE, HOST:

And our last word in business is: popularity can pay.

We just heard how popularity can drive a brand's stock upwards. It can also boost an individual's earnings, according to a new study published by the National Bureau of Economic Research.

The most popular kids in high school go on to earn higher wages than the least popular - as much as 10 percent, 40 years after graduation. The study's researchers say students with a wider circle of friends in high school do better once they enter the workplace. Evidence, they say, that academic focus alone is not enough to prepare students for life.

That is the business news on MORNING EDITION from NPR News. I'm David Greene.

STEVE INSKEEP, HOST:

And I'm Steve Inskeep.

(SOUNDBITE OF MUSIC) Transcript provided by NPR, Copyright NPR.