© 2020 WFAE
90.7 Charlotte 93.7 Southern Pines 90.3 Hickory 106.1 Laurinburg
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Japanese Burger Chain Finds Way To Appeal To Women

RENEE MONTAGNE, HOST:

Good morning. I'm Renee Montagne. In Japan, a small mouth is considered so attractive on a woman there's a word for it - ochobo - which was a big problem for the country's biggest burger chain. The huge classic burger was a hit with guys but the women and girls weren't biting. So the burger chain introduced a wrapper with a large triangle featuring a serene face, which hides the real mouth chowing down on the burger. And sales to women have gone way up. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.

We Need Your Help Now More Than Ever

WFAE mask

Our newsroom is hard at work covering everything from the ongoing coronavirus pandemic to the aftermath of the election, the race for a vaccine and our communities' fight to rebuild. But we can't do it without you. Support our local journalism with a donation of ANY amount, and we’ll send you a free WFAE member mask courtesy of AllDayMask.com of Monroe.