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Charlotte Talks

Made in America, Again


Made in America, Again Insourcing. It's a buzzword right now, with President Obama's push to bring American jobs back from overseas. Economists have told us for years that once jobs go overseas, they don't come back; but some analysts believe that the cost advantages China once had over the U.S. are shrinking. Due to factors like a rise in Chinese wages and increased U.S. productivity, the cost of manufacturing a product in America may nearly equal that in China in a few years. Bruce Cochrane, President of Lincolnton Furniture knows about outsourcing AND insourcing firsthand. A fifth generation furniture maker, his family sold their furniture manufacturing business in 1996 and Bruce became a consultant in Asia, connecting American furniture companies with Chinese manufacturers. But after a few years, Bruce sensed the tide turning with costs rising in China, so he moved back. In January, production started at his new company, in the abandoned plant his family's company once occupied. He's adding new jobs - in some cases rehiring old workers. So could insourcing be a fix for our economy or is it merely a temporary trend? We'll find out. Guests Hal Sirkin - Senior partner at The Boston Consulting Group in Chicago and the lead author of the study Made in America, Again: Why Manufacturing Will Return to the US Bruce Cochrane - President & CEO of Lincolnton Furniture Bruce Cochrane (pictured-below) was a guest of the First Lady at President Obama's State of the Union Address in January and both men were participants in the President's recent 'Insourcing American Jobs Forum' at the White House. Hal was again in Washington last week giving testimony to a House Committee on this topic. Add and read comments