NASHVILLE, Tenn. — The owner of a Tennessee hat shop is facing backlash after posting a photo of herself to social media wearing a yellow patch resembling the Star of David with the words “not vaccinated.”
The photo posted by Gigi Gaskins, owner of HatWrksNashville, shows her smiling and wearing the badge that looks similar in shape and color to those that the Nazis forced Jews to wear in Europe during the Holocaust. A caption with the photo advertised the patches for $5 apiece.
“People are so outraged by my post? But are you outraged with the tyranny the world is experiencing?" Gaskins said on Instagram. "If you don’t understand what is happening, that is on you not me. I pay much more respect to history by standing up with the fallen than offering silence and compliance.”
Gaskins later deleted the photo and issued an apology Saturday.
“In NO WAY did I intend to trivialize the Star of David or disrespect what happened to millions of people. That is not who I am & what I stand for," Gaskins wrote. "My intent was not to exploit or make a profit. My hope was to share my genuine concern & fear, and to do all that I can to make sure that nothing like that ever happens again. I sincerely apologize for any insensitivity.”
The photo was shared widely on social media with the hashtag “hateworks” and prompted hat maker Stetson to announce that it was pulling its products from the store.
As a result of the offensive content and opinions shared by HatWRKS in Nashville, Stetson and our distribution partners will cease the sale of all Stetson products. We thank you for your continued support and patience.
— John B. Stetson (@StetsonUSA) May 29, 2021
Hat maker Goorin Bros. of San Francisco said on Instagram that it was “horrified” by the patch.
“To make a mockery of the Holocaust in any form is unacceptable and completely insensitive,” owner and company President Ben Goorin said. “We are looking at all options to fix and address this unfortunate circumstance.”
The photo also prompted small protests outside the shop on Saturday. One sign at a protest read, “The Holocaust is not a marketing op.”
Ivo H. Daalder, the U.S. ambassador to NATO from 2009 to 2013, denounced the photo on Twitter.
“As a young school girl in Holland, my mother was forced to wear a yellow star by the Nazis to identify her as a Jew," Daalder wrote. "It’s beyond grotesque to sell this evil symbol to proclaim one’s not vaccinated. Where does this end?”
