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What's The Big Idea? 5 Books To Inspire Innovation

Illustration: Lightbulb

The human brain is a piece of meat, a few pounds of pale pink jello inside the skull. It's also the wondrous source of consciousness and creativity, the place from which our emotions and insights emerge.

The following books look at the mystery of the creative mind from many different angles. They investigate the quirks of human nature and the science of beauty, the importance of stories and the necessity of investing in the right kind of collaborative spaces, both online and offline. They show us where our ideas come from and how, just maybe, we can have a few more of them. But they also document this strange world that our ideas have helped create.

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