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Science & Environment

Can Social Science Help You Quit Smoking For Good?

News Assistant Max Nesterak tries to quit smoking using social science research.
News Assistant Max Nesterak tries to quit smoking using social science research.

In January, our news assistant Max Nesterak made a resolution to quit smoking. We decided to pitch in and help. Shankar gave Max three things to do based on social science research: write a public service announcement, get a support network, and put money budgeted for cigarettes into a savings account. It's been more than six months since you've heard from Max, so this week, we're checking in with him to see how he's doing.

The Hidden Brain Podcast is hosted by Shankar Vedantam and produced by Kara McGuirk-Alison, Jennifer Schmidt, Maggie Penman, Max Nesterak and Chris Benderev. To subscribe to our newsletter, click here . You can also follow us on Twitter @hiddenbrain , @karamcguirk , @maggiepenman and @maxnesterak , @cbndrv and listen for Hidden Brain stories every week on your local public radio station.

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