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A look at the fan interest in Charlotte FC and what needs to happen for it to continue

charlotte fc first match twitter.jpg
Charlotte Football Club
Charlotte FC's home opener against the L.A. Galaxy broke an MLS attendance record.

Major League Soccer in Charlotte got off to a raucous start Saturday as 74,479 fans showed up at Bank of America Stadium for the team’s home opener. That is a league record.

Fan groups have been preparing for this moment since the MLS announced Charlotte would get a team in 2019. Leading up to last weekend, they had been practicing chants while marching along the sidewalk near the stadium.

In fact, the push for fans has been a focal point of Charlotte FC. The team announced the hiring of a chief fan officer last year. Across the region, soccer bars are hosting watch parties. Billboards are trying to draw fans to buy tickets.

Charlotte Talks dives into the effort to gain fans for this new team. Who is being targeted? How is that targeting done? And what needs to happen to make fandom successful?


Shawn McIntosh, Charlotte FC Chief Fan Officer

Dave Dowell, Co-Founder of The Queens Firm

Matt Wohlfarth, Owner of Dilworth Grille

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Gabe Altieri is a Producer for Charlotte Talks with Mike Collins. Prior to joining WFAE in 2022, he worked for WSKG Public Media in Binghamton, New York.