We start of today's program by bringing you an update from the western part of North Carolina. We discuss the current conditions facing those impacted by Helene, what residents are seeing on the ground, plus ways you can help.
In the second portion of the show, we discuss the impact political ads have on voters.
By now, we’ve all been inundated with political ads from both parties. You can’t go too long without one playing on your TV, popping up on social media, or getting a text on your phone from a mysterious number asking how you plan to vote.
But are these ads effective or as important as they once were? What is the strategy behind a political ad, and how do you make a compelling one that will either confirm someone’s vote — or sway them in a different direction?
Some candidates go negative and attack their opponents. Others focus on their own track record and the issues. Is one strategy better than the other?
We discuss the importance of political ads in this year’s election cycle and the tactics that go into making an effective ad.
GUESTS:
Part 1
Zachary Turner, WFAE climate reporter
Duncan McFadyen, former WFAE reporter and Linville resident
Part 2
Michael Franz, co-director the Wesleyan Media Project and professor of government and legal studies at Bowdoin College in Brunswick, Maine
Steve Harrison, WFAE political reporter
Susan Roberts, political science professor at Davidson College
