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WFAE is Charlotte’s NPR, where the intellectually curious dig into ideas and inspiration for their next big thing.

Each month, more than 355,000 different people listen to WFAE. About 360,000 people visit WFAE each month on the web.

Educated: 113% more likely to hold a post‑graduate degree

Influential: 90% more likely to work in management, business or finance

Affluent: 50% more likely to earn a household income of $100k+

Cultural: 104% more likely to attend a symphony, concert or opera

Community‑Minded: 85% more likely to donate money to social care causes

Sources: Nielsen Audio PPM, Charlotte Metro, Jan-Dec 2018, A18+ M-SUN 6A-12M, Nielsen, Charlotte Metro, Scarborough R2 2018 Aug 2017-Aug 2018, A18+; Google Analytics 2020


Thought and opinion leaders rely on WFAE to deliver fact‑based journalism.

Download a copy of the WFAE Media Kit to learn more about our influential audience.


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Photo Credits: Christmas in Charlotte, NC by Laszlo Csibrany; WFAE Public Conversation, WFAE; Stock image of books