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      <title>Political polling: how it works, accuracy and gaining public trust</title>
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      <description>As Election Day for the midterms inches closer, the polling industry across the country is focused on getting accurate predictions about what will happen on Nov. 3. In recent years, midterm election polling has proven to be more accurate than presidential election polling. We discuss polling methodology, margin of error, how to interpret poll results and more.</description>
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