No matter what you may think about the GOP’s apparent nominee, Donald Trump, his success has been remarkable. Many commentators have tried to explain that success by crediting those who feel disenfranchised but Bloomberg’s Virginia Postrel has a different theory: glamour. She believes Trump is selling a glamourous lifestyle, a brand, representing the American dream. We’ll hear more from her about this theory.
Related
The Washington Post: Trump isn’t just campaigning. He’s selling his supporters a glamorous life.
Guest
Virginia Postrel - author, The Power of Glamour and a columnist for Bloomberg View