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Lego Looks Into Licensing Deal With 'The Simpsons'

STEVE INSKEEP, HOST:

And today's last word in business is this: Lego becomes Legd'oh!

The Wall Street Journal says the Danish company Lego is interested in licensing "The Simpsons." In the long-running cartoon series, a remarkably similar toy company called Blocko makes an appearance in a couple of episodes.

(SOUNDBITE OF TV SHOW, "THE SIMPSONS")

(SOUNDBITE OF MUSIC)

INSKEEP: Seems the joke would be on the Simpsons now. Apparently, kids playing with Legos might now be able to swap Marge Simpson's blue beehive hairdo onto Homer's bald head.

(SOUNDBITE OF "THE SIMPSONS" THEME SONG)

INSKEEP: That's the business news on MORNING EDITION, from NPR News. Transcript provided by NPR, Copyright NPR.