Lego Looks Into Licensing Deal With 'The Simpsons'
STEVE INSKEEP, HOST:
And today's last word in business is this: Lego becomes Legd'oh!
The Wall Street Journal says the Danish company Lego is interested in licensing "The Simpsons." In the long-running cartoon series, a remarkably similar toy company called Blocko makes an appearance in a couple of episodes.
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INSKEEP: Seems the joke would be on the Simpsons now. Apparently, kids playing with Legos might now be able to swap Marge Simpson's blue beehive hairdo onto Homer's bald head.
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INSKEEP: That's the business news on MORNING EDITION, from NPR News. Transcript provided by NPR, Copyright NPR.