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8801 J.M. Keynes Dr. Ste. 91
Charlotte NC 28262
Tax ID: 56-1803808
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WFAE Fund Drives FAQ

Public media relies on funding from a variety of sources, none more important than those right here in our local community! WFAE listeners contribute nearly two-thirds of our yearly revenue. Local businesses and philanthropic organizations contribute another roughly 20%. We also receive some yearly grant funding from the Corporation for Public Broadcasting and other sources.

On-air fundraising campaigns are the cost-effective way for us to engage with our audience, inform listeners about how public radio functions, and ask for financial support to help cover the increasing cost of providing a critical service to the community. These campaigns give listeners an opportunity to contribute to the station's sustainability and help ensure the continuation of high-quality programming.

  • Financial Sustainability: WFAE relies on a combination of funding sources to sustain our operations. While we receive some funding from government grants, corporate sponsorships, and underwriting, listener contributions are a crucial part of our financial model. On-air fund drives help generate the necessary funds to cover operating expenses, including staff salaries, studio maintenance, equipment upgrades, and program acquisitions.
  • Independence and Editorial Freedom: WFAE strives to maintain editorial independence and avoid undue influence from commercial interests. By relying on listener contributions, WE reduce our dependence on underwriting revenue and corporate sponsorships. Fund drives allow WFAE to strengthen our lationship with listeners and create a sense of investment and community support.
  • Programming Quality and Diversity: Fund drives help ensure that WFAE has the necessary resources to produce and acquire diverse and engaging programming that may not be readily available through other funding sources.
  • Public Accountability: WFAE has a responsibility to be accountable to our listeners and the communities we serve. Fund drives provide an opportunity for stations to demonstrate their value and impact. Fund drives allow us to engage with listeners directly, communicate goals and achievements, and receive feedback and input.
  • Public Service: WFAE is committed to serving the public interest by providing educational, informative, and culturally enriching content. Fund drives are a way for listeners to contribute to the station's mission and help sustain a valuable community resource. By donating, listeners become active participants in supporting the station's public service initiatives.