Hidden Brain helps curious people understand the world – and themselves. Using science and storytelling, Hidden Brain reveals the unconscious patterns that drive human behavior, and the biases that shape our choices.
Our audience takes uncommon pleasure in the world of ideas. How do children come to love spicy foods? Why do religions exist? What's the best way to get people to be honest on their taxes? Hidden Brain explores questions like these that lie at the very heart of a complex and changing society.
Hosted by NPR social science correspondent Shankar Vedantam, Hidden Brain links research from psychology and neurobiology with findings from economics, anthropology, and sociology, among other fields. The goal of Hidden Brain isn't merely to entertain, but to give you insights to apply at work, at home and throughout your life.