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Inauguration Swag Floods The Market


And today's last word in business is swag. The presidential inauguration is days away, and that means a lot of commemorative merchandise is about to flood the market.


The online retailer Cafe Press is happy to sell you an inaugural mouse pad, or a shot glass, or a mug with the president's mug. And the merchandise is bipartisan. That includes a sweatshirt with the message: I was Anti-Obama Before It Was Cool.

INSKEEP: Cafe Press keeps track of which items sell better. Since the election, 55 percent of the merchandise sold has been pro-Obama. That 55 percent is right around the president's approval rating lately, but it's also down sharply from 85 percent pro-Obama merchandise sold four years ago.

That's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.

MONTAGNE: And I'm Renee Montagne.

(SOUNDBITE OF MUSIC) Transcript provided by NPR, Copyright NPR.