Noah talks to Jon Harris, a spokesman for PepsiCo Incorporated. A business student is suing Pepsi after the corporate giant refused to exchange a Harrier jet-fighter for "Pepsi Points," a promotion engineered by PepsiCo to encourage people to drink their sodas. The business student says that Pepsi is guilty of fraud and breach of contract for not honoring the points-for-jet deal, since a recent Pepsi commercial said that the fighter could be acquired for seven million Pepsi points. The company has been offering Pepsi paraphernalia in exchange for these "points," which can be bought from Pepsi for ten cents apiece, or earned by buying Pepsi products. Pepsi says that the appearance of the Harrier jet was simply a joke and should not have been taken seriously.
Copyright 1996 NPR