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With A Tiger's Help, Orange Juice Helps Lighten The Mood At Olympics

On their bottles, Innocent declares itself the juice of champions — before adding, "rather than bang on about it, we thought we'd show you a picture of a tiger running through his pre-swim checklist." The drinks are a welcome sight at the Olympic media center.
On their bottles, Innocent declares itself the juice of champions — before adding, "rather than bang on about it, we thought we'd show you a picture of a tiger running through his pre-swim checklist." The drinks are a welcome sight at the Olympic media center.

When you spend hours on end at a media center, even if it's on an assignment as terrific as the Summer Olympics, the refreshments can get to be, well, familiar.

But no contempt has been bred here. That's partly because of Innocent brand juice — the "official smoothie and juice of the London 2012 Olympic games," as the label says.

And any drink that can make us chuckle on deadline is greatly appreciated. Especially if it's what's on the outside of the bottle that makes us laugh.

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