This LIVE Stream is part 1 of 4 in the Marketing and Technology Series. All presentations in this series are FREE and once registering, you will receive the Zoom link information for all four LIVE Streams. This free LIVE Stream presentation will help you discover the true potential of your company’s success in your local market and easily explain why you are better than the competition by creating a Unique Selling Proposition (USP). You will also discover why customers really want to buy your product or service. Make your company stand out from the competition with effective branding and build solid marketing communications that can be applied to inbound marketing strategy. How to develop your Unique Selling Proposition (Monday, January 11th 12 PM - 1 PM) How to Transform your Unique Selling Proposition into Leads through SEO (Monday, January 18th 12 PM - 1 PM) Identifying YOUR P Prospective Customers --- and Keeping Them! (Monday, January 25th 12 PM to 1 PM) Effective Digital Marketing Channels for Small Businesses (Monday, February 1st 12 PM to 1 PM) https://charlotte.score.org/event/how-develop-your-unique-selling-proposition-jan-11