https://charlotte.score.org/event/how-transform-your-unique-selling-proposition-leads-jan-18 This LIVE Stream is part 2 of 4 in the Marketing and Technology Series. All presentations in this series are FREE and once registering, you will receive the Zoom link information for all four LIVE Streams. This free webinar will take your value proposition and your USP into the realm of SEO or Search Engine Optimization. We will walk you through the process of creating a keyword driven content strategy. We’ll explain what a long tail Keyword is, and what On-Page and Off- Page optimizations are. You will also learn how to build backlinks to your website and how to avoid black-hat optimization. If you are seeking to build an inbound revenue generation process, this webinar is for you!