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BofA and NFL Reach Deal

http://66.225.205.104/SG20070817.mp3

Bank of America and the NFL announced a deal that makes the Charlotte company the official bank of the nation's most popular pro-sports league. It's the latest in a growing sports marketing portfolio for Bank of America. To analyze that trend, WFAE's Scott Graf spoke with Dr. Robert Roundtree, a sports marketing professor at UNC-Charlotte. Scott first asked why any company wants an official designation.