© 2023 WFAE
90.7 Charlotte 93.7 Southern Pines 90.3 Hickory 106.1 Laurinburg
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Smokey's New Saying

NPR's Howard Berkes reports on the advertising campaign that's bringing Smokey Bear into the new millennium. The public service announcements alter the bear's famous warning about "forest fire" prevention, to one concerning "wildfires," in order to emphasize that deserts and grasslands are also prone to destructive fires.

Copyright 2001 NPR

Tags
Morning Edition