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Slate's Ad Report Card: Samsonite's Samba Suitcase

Slate advertising critic Seth Stevenson gives his assessment of the new Samsonite luggage ad, featuring a globe-trotting four-wheeled suitcase bouncing from destination to destination to the beat of a catchy samba tune. Stevenson says the effectiveness of the ad lies in its focus on product.

Copyright 2005 NPR

Seth Stevenson