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Authenticity

http://66.225.205.104/CT20080916.mp3

Authenticity A panel of experts help to define "authenticity" in business and marketing and why it's become so important to consumers and companies alike. Guests Joe Pine II - Author, Authenticity: What Consumers Really Want and Owner, Strategic Horizons David Stollmack - Audio/Video retailer in Charlotte Lou Solomon - Marketing and Communications expert in Charlotte