© 2021 WFAE
90.7 Charlotte 93.7 Southern Pines 90.3 Hickory 106.1 Laurinburg
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations
Charlotte Talks

Authenticity

authentic.jpg

http://66.225.205.104/CT20080916.mp3

Authenticity A panel of experts help to define "authenticity" in business and marketing and why it's become so important to consumers and companies alike. Guests Joe Pine II - Author, Authenticity: What Consumers Really Want and Owner, Strategic Horizons David Stollmack - Audio/Video retailer in Charlotte Lou Solomon - Marketing and Communications expert in Charlotte