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Commentary: Changing names offers no substance

Mark Washburn

The United Way wants to restore its good name. So some of its overseers are wondering whether there might be value in a shortcut - changing its name altogether. It's just a thought, but if the agency's directors get serious about a new title, it will give detractors something new to cackle about. Suggestions for new names can be expected to range from "Wrong Way" to the "Charitable Society of Marie Antoinette." Still, it'd be a Charlotte-like solution...(click here to continue reading, or click the audio link above to listen).