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Charlotte Area

Giant census gets mixed reactions uptown


Census forms start arriving in the mail today. The government is spending 340-million dollars on marketing for the 2010 Census, including a 2-point-five million dollar ad that aired during the Super Bowl. The latest attention-grabber arrived in Charlotte this morning: It's a 20-ft, inflated replica of the Census form at the corner of Trade and Tryon. WFAE's Julie Rose got some reaction from passersby. The blow-up census form is big enough you can just make out the 10 questions from across the street. And everyone on the corner takes a second look. The two-story census form will be in uptown Charlotte all week before moving to another city in the region. Census officials say there are 14 others just like it making the rounds of major U.S. cities. Each costs just over $22,000 a week.