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How To Raise $45 Million To Host The Democratic National Convention

st1\:*{behavior:url(#ieooui) } Charlotte Mayor Anthony Foxx estimates that $45 million must be raised if the city is to land the 2012 Democratic National Convention. Most of that would come from corporate donors. The organizers of the 2008 convention in Denver raised more than $60 million. Mike Dino was chairman and CEO of that campaign. We asked him for his advice. "Your corporations that have a presence in the political world will understand the value better," Dino says. "They will not only participate in the Democratic convention but certainly the Republican convention. So, obviously you make a pitch to them that this is a great place to get visibility with your national political leadership." So, does that mean you must promise big donors exclusive access to political leaders? Dino says there are no guarantees, but "certainly there are efforts to make sure that everyone's objectives are achieved. In Denver , we certainly were able to create opportunities where corporate interests were certainly able to have visibility they wanted to with key decision-makers in our government." He says it's also important to sell donors on the marketing benefits of a convention, and target local corporations that want to show they support their hometown. But Dino says it's not an easy job to raise so much money in any economic environment. He says Denver benefited in part by the attention given to the historic nomination of President Obama.