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JFG Coffee Sign Coming Back To Charlotte

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The JFG sign align=left

The historic JFG Coffee sign should be back on the Charlotte skyline by summertime. Last night the Charlotte City Council approved a zoning request that will place the sign on top of a restaurant at the NC Music Factory. The giant, twinkling JFG letters spent nearly 40 years in a location near Bank of America stadium, but came down in late 2009 when the contract for that site expired. JFG Marketing Director Mary-Wanda Fandino says the company has negotiated a five-year lease on the opposite end of Uptown. "We wanted to ideally be in a historic location and we wanted to stay as close to our original location as we could since people in Charlotte were used to seeing our sign there in the loop," says Fandino. "The NC Music Factory location really fit the bill beautifully." The outpouring of support from nostalgic Charlotte residents prompted JFG Coffee to donate $13,100 for a new fund to preserve other vintage signs in the area. Historic Charlotte executive director Diane Althouse says a grant from the Save Our Signs fund will help bring back the well-known "Jesus Saves" lettering that was removed from a decaying church in Wesley Heights last summer. The money also funded an effort to amend Charlotte's sign ordinance, making it easier for landowners to preserve signs that are more than 25 years old.