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Thinking Outside the Fundraising Box

Early resident stages often lost money, but turned that to their advantage by declaring themselves non-profit by design -- like symphonies, which could accept tax-free donations because they were "educational." Today, the fundraising challenge has grown exponentially. NPR's Neda Ulaby examines subscriptions, tax breaks and other highly creative solutions to the problem of raising money to raise the curtain.

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Morning EditionAll Things Considered
Neda Ulaby reports on arts, entertainment, and cultural trends for NPR's Arts Desk.