BofA, Wells Fargo At Top Of Brand Index
Bank of America has the world's top banking brand, according to the annual Brand Finance Banking 500 index. Wells Fargo came in second. Both banks surpassed HSBC, which fell to third. The Financial Times reports on the new rankings here, saying many big banks have worked on addressing their "perceived failings." Here's different take by Alain Shert of the CBS Business Network. He doesn't give the rankings much credibility.