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Charlotte Talks

The Science of Search Engines

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http://66.225.205.104/CT20081126.mp3

The Science of Search Engines Do you ever wonder how search engines like Google, Yahoo and Ask return all those results? Most of us use them every day without knowing how they work or that our search behaviors can be monitored. Some say that the search results they return are inherently biased. We'll take a look at the science behind search and hear about a search engine that caters specifically to African Americans. GuestsJohnny C. Taylor - President and CEO, RushmoreDrive.com Brad Gebert - Vice President of Technology, RushmoreDrive.com Dr. James Grimmelmann - Asst. Professor of Law, New York Law School Since this is an encore presentation, we won't be able to take your phone calls.