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Taking stock of the Panthers at 15

http://66.225.205.104/SG20100108.mp3

The NFL playoffs get underway this weekend. Two teams that won't be involved are the Carolina Panthers and the Jacksonville Jaguars. They have something else in common - they just wrapped up their 15th season. The owners of both franchises paid a $140 million dollar expansion fee to field their teams. The Panthers built a stadium with the help of 40,000 fans who purchased Permanent Seat Licenses. These are fees that only give fans the option to buy season tickets. Today, Forbes Magazine estimates the Panthers franchise is worth $1billion. The Jacksonville Jaguars, meanwhile, are having trouble. The team's future is the subject of much speculation. We spoke to Max Muhleman about the differences between the two organizations. He's a sports marketer in Charlotte who's worked for the NFL. He also helped lure the NFL to the Carolinas.