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Bob Garfield

On the Media Co-Host Bob Garfield is a columnist, critic, essayist, pundit, international lecturer, and inveterate broadcaster. In print, Garfield's "Ad Review" TV-commercial criticism feature in Advertising Age has made him among the more pitifully groveled-before figures in trade-magazine history.

He has been a columnist for USA Today and contributing editor for Civilization and the Washington Post Magazine. He has also written for The New York Times, Playboy, Sports Illustrated, and many other publications. A collection of his work, titled Waking Up Screaming from the American Dream, was published by Scribner in 1997. Garfield co-wrote "Tag, You're It," a snappy country song performed by Willie Nelson, and wrote an episode of the short-lived NBC sitcom Sweet Surrender.

In broadcast, before becoming co-host of On The Media, he was a longtime commentator/ correspondent for NPR's All Things Considered. On television, he is the advertising analyst for ABC News. Previously, he has been an analyst or correspondent for CBS News, CNBC, PBS, and the defunct Financial News Network. He also created and produced KnowItAll!, a retro-60s quiz show which four networks rejected, but which is still available, call any time, operators are standing by.

  • Network television audiences are down as cable, the Internet and a host of other new technologies emerge; and marketers are shifting their dollars accordingly. The media world faces an interim of chaos before a new order is determined. The co-host of On the Media delivers his take.
  • NPR's Jennifer Ludden talks with Bob Garfield, co-host of the NPR program "On the Media," about the controversial role of exit-polling in election-night media coverage.