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New Book Explores Economics of Human Behavior

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For 15 years, Robert Frank has posed a challenge to his economics students: Come up with a real-world question, and then apply the principles of economics to find an answer. His new book, The Economic Naturalist, tackles these questions — about everything from the birds and the bees, to the price of eggs.

Robert Frank, author, The Economic Naturalist: In Search of Explanations for Everyday Enigmas

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