© 2025 WFAE

Mailing Address:
WFAE 90.7
P.O. Box 896890
Charlotte, NC 28289-6890
Tax ID: 56-1803808
90.7 Charlotte 93.7 Southern Pines 90.3 Hickory 106.1 Laurinburg
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

The Art of War. It's Not For Everyone

CHARLY TRIBALLEAU
/
AFP/Getty Images

Sun Tzu's book on battlefield strategy, "The Art of War", has been required reading for the thoughtful military officer for more than 2,500 years. Today, though, among, the books biggest fans are American business people, many of whom regard it as an essential guide to business strategy. It's no accident that Donald J Trump himself echoed the book's title in his own work, The Art of the Deal.

We talked to John McWhorter, a linguistics professor at Columbia University and podcast host at Lexicon Valley, about the book. He gave us his take on the utility of using the language of warfighting when doing business, and thinking about the boardroom as a battlefield.

Music by . Find us: Twitter / Facebook .

Subscribe to our show on Apple Podcasts , PocketCasts and NPR One .

Copyright 2020 NPR. To see more, visit https://www.npr.org.

Stacey Vanek Smith is the co-host of NPR's The Indicator from Planet Money. She's also a correspondent for Planet Money, where she covers business and economics. In this role, Smith has followed economic stories down the muddy back roads of Oklahoma to buy 100 barrels of oil; she's traveled to Pune, India, to track down the man who pitched the country's dramatic currency devaluation to the prime minister; and she's spoken with a North Korean woman who made a small fortune smuggling artificial sweetener in from China.