Your Lifetime Value Score

By Stacey Vanek Smith,

Published November 7, 2018 at 4:54 PM EST

How long do you spend on hold? What kind of discounts do you get? These things could be determined by something called a Customer Lifetime Value score. This score is being used by companies across the economy and the results of those scores can be powerful.

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Stacey Vanek Smith

Stacey Vanek Smith is the co-host of NPR's The Indicator from Planet Money. She's also a correspondent for Planet Money, where she covers business and economics. In this role, Smith has followed economic stories down the muddy back roads of Oklahoma to buy 100 barrels of oil; she's traveled to Pune, India, to track down the man who pitched the country's dramatic currency devaluation to the prime minister; and she's spoken with a North Korean woman who made a small fortune smuggling artificial sweetener in from China.

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Cardiff Garcia

Cardiff Garcia is a co-host of NPR's The Indicator from Planet Money podcast, along with Stacey Vanek Smith. He joined NPR in November 2017.

See stories by Cardiff Garcia