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Structure of Google's IPO to Break with Convention

By Elaine Korry
Published May 1, 2004 at 12:00 AM EDT

The upcoming initial public offering of stock planned by Google will break with market tradition. It will be a Dutch auction. That means anyone can place a bid for shares online, rather than a select few initial investors. It's an unconventional approach from an unconventional company. NPR's Elaine Korry reports.

Copyright 2004 NPR
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National & International Business NewsMorning EditionAll Things Considered
Elaine Korry
Elaine Korry is an NPR contributor based in San Francisco. From August 2004-June 2007 she worked as an NPR senior reporter covering social policy for NPR, with a focus on education, and on the lives of the nation's most vulnerable citizens — the homeless, those living in poverty, working in low wage positions, and trying to find their way to a more stable life.
See stories by Elaine Korry