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Lost? Never Fear, 'You Are Here'

Cover of 'You Are Here'

According to experimental psychologist Colin Ellard, ants and hamsters have a better sense of direction than humans. For his book, You Are Here, Ellard discovered the reasons why we humans are so bad at finding our way.

Ellard also examined why men have a reputation for not asking for directions. He found that men may not ask because they have greater difficulty following turn-by-turn directions. Whereas women navigate using routes, men navigate using compass orientation.

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