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IKEA Launches New Marketing Campaign


Good morning, I'm David Greene. IKEA, the Swedish home goods store, has a new marketing campaign. It really redefines retail therapy. They're giving products nicknames based on what personal problems they solve. A pair of scissors is listed under My Son Plays Too Much Computer Games. There's He Doesn't Text Me Back. That's a USB charger. And if you buy How To Say I'm Not Interested, you are purchasing a garlic press. What about it's Monday and I need something to kickstart my brain? It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.

Morning Edition