City Renews Bojangles' Coliseum Naming Rights
Bojangles' Coliseum will keep its name.
Charlotte City Council approved an agreement Monday night that will give the fast-food chain naming rights to the facility on Independence Boulevard for another 10 years.
The current 10-year naming rights agreement expires next month.
Under the new agreement, Bojangles' will pay $240,000 for the naming rights for the first year, which is almost double the amount the chain has paid every year under the current agreement. The naming fee will increase $10,000 per year after the first year.
"The Checkers are supportive of the new naming rights agreement between the CRVA and Bojangles' for our home facility at Bojangles' Coliseum," said Charlotte Checkers Chief Operation Officer Tera Black. "We hope that this new agreement will also lead to a long partnership between the Checkers and Bojangles' moving forward."
The new agreement also gives Bojangles' the naming rights for the overall entertainment complex created by a planned walkway between the coliseum and Ovens Auditorium next door. It would be called the Bojangles' Entertainment Complex.