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History Of Campaign Ads


The conventions are still weeks away, but the general election air war has begun in North Carolina and other battleground states. Hillary Clinton has poured eight figures into TV commercials, while Donald Trump has yet to put a single general election ad on the air. These commercials - particularly attack ads - have been a hallmark of White House campaigns for decades. We look at the history of campaign ads, and how they’ve changed in the social media age.

Dr. Susan Roberts
, political science professor, Davidson College
Dr. Kathleen Hall Jamieson, professor of communication, Annenberg School for Communication, University of Pennsylvania
David Schwartz, chief curator, Museum of the Moving Image

View the Museum of the Moving Image's "The Living Room Candidate" online exhibit.