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Sports

Majority Owner Explores NASCAR Sale, Sources Tell Reuters

NASCAR Owner Brian France (left) speaks with former NASCAR President Mike Helton.
NASCARmedia.com
NASCAR Owner Brian France (left) speaks with former NASCAR President Mike Helton.

The majority owners of NASCAR are exploring the possibility of selling their  stake, according to a Reuters report.  Sources familiar with the matter told the outlet the France family is working with investment bank Goldman Sachs to identify a potential deal. 

The move comes as NASCAR has seen its popularity drop among younger consumers and its advertising and sponsorship revenue decline.   

NASCAR was founded by Bill France Sr. in Daytona Beach, Florida in 1948.