Larson Fired After Sponsors Drop NASCAR Driver Over Slur
Kyle Larson was fired Tuesday by Chip Ganassi Racing, a day after nearly every one of his sponsors dropped the star driver for using a racial slur during a live stream of a virtual race.
Larson, in his seventh Cup season with Ganassi and considered the top free agent in NASCAR just weeks ago, is now stunningly out of a job in what could ultimately be an eight-figure blunder by the star.
“After much consideration, Chip Ganassi Racing has determined that it will end its relationship with driver Kyle Larson," Ganassi said. "As we said before, the comments that Kyle made were both offensive and unacceptable especially given the values of our organization. As we continued to evaluate the situation with all the relevant parties, it became obvious that this was the only appropriate course of action to take.“
Larson had been prepping to test free agency for the first time in his short career and Ganassi was expected to find himself in a bidding war to keep the sprint car driver he had gambled on and developed into one of NASCAR's future stars.
The unraveling began Sunday night when Larson was competing in one of the iRacing virtual events drivers are playing during the sports stoppage caused by the coronavirus pandemic. Larson appeared to lose communication on his headset with his spotter.
During a check of his microphone, he asked his spotter, “You can’t hear me?” https://youtu.be/L1K3TXEOKJU" style="box-sizing: border-box; background-color: transparent; color: rgb(51, 122, 183);" target="_blank">That was followed by the N-word. The slur was directed at his spotter, who is white.
He was suspended without pay by Ganassi early Monday, then suspended indefinitely by NASCAR and Larson, who is half Japanese, was ordered to complete a sensitivity training.
But his entire program fell apart as primary sponsors McDonalds and Credit One Bank pulled their funding from Larson. Chevrolet suspended its relationship with him, and all but one commercial partner denounced Larson's comment and indicated they were ending their relationship.
Without funding on the No. 42 Chevrolet so long as Larson was in the car, the situation became untenable for Ganassi to not fire Larson.
Larson's famed sprint car career could also be in jeopardy: Kyle Larson Racing fields a Chevrolet in the World of Outlaws Series that is sponsored in part by Lucas Oil, a company that said it was indefinitely ending its partnership with Larson.
Larson also late last year added a midget car to his team and drove it to seven wins in eight races to close 2019, then opened 2020 with a January victory at the prestigious Chili Bowl in his 13th try.
The Chili Bowl win put Larson on the path for the biggest year of his career and he was expected to make a decision between loyalty to Ganassi or a move to close friend and fellow sprint car racer Tony Stewart's NASCAR team. He also might have been a long-shot candidate to replace seven-time NASCAR champion Jimmie Johnson at Hendrick Motorsports.
Instead, his slur went viral because viewers can follow the races on the gaming app Twitch and eavesdrop on the drivers' typical lighthearted banter. Larson apologized in a video posted on his social media accounts.
“I made a mistake, said the word that should never, ever be said,” Larson said. “There is no excuse for that. I wasn’t raised that way. It is just an awful thing to say. I feel very sorry for my family, my friends, my partners, the NASCAR community and especially the African-American community.
“I understand the damage is probably unrepairable and I own up to that. But I just want to let you all know how sorry I am and I hope everyone is staying safe during these crazy times.”
He also reached out personally to many sponsors and friends to apologize. Brent Powell, President of Plan B Sales and Marketing, was the only sponsor to remain behind Larson. He said the driver called him personally to "express his regret about what transpired. He sounded very somber and was very apologetic.
"We know he is an awesome young man that made a mistake and we are going to stand behind him 100% and help any way we can.”