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Charlotte Hornets And Rebranding


Wednesday, September 10, 2014

The Bobcats are no more because the Buzz is Back. The Hornets name has returned to Charlotte's NBA team and executives are hoping the rebirth of the original name along with aggressive moves in the front office and on the court will get the hive buzzing again. To that end, they are also launching a rebranding campaign. But what does it take to rebrand a team? And when it comes to sports, what's in a name? Can it make a difference? Hornets officials answer those questions and more. 


Fred Whitfield - President, Chief Operating Officer and Alternate Governor, Charlotte Hornets

Rich Cho - General Manger, Charlotte Hornets

Pete Guelli - Executive Vice President and Chief Sales and Marketing Officer

  • Event: Leaders in Action Lecture Series at Queens University of Charlotte presents the Hornets Executive Team, September 10, at 5:30 p.m. Details here.