Cleanliness Next To Godliness? 'Clean' Author Suggests It's Time We Reconsider
During a pandemic, many of us are doing everything we can to stay clean. From avoiding social situations, to washing our clothes more often, to wiping down everything in sight with a Clorox wipe, hygiene has been thrust to the forefront of our lives.
That’s why it’s difficult to comprehend why James Hamblin, a medical doctor and staff writer for The Atlantic, hasn’t taken a shower in five years.
While he certainly washes his hands, he argues that the soap industry created the myth that showering daily is necessary to be "clean." It appears to have worked – in 2019 the beauty and personal-care market was worth almost a hundred billion dollars.
We sit down with Hamblin, the author of “Clean: The New Science of Skin,” to understand how marketing has shaped our idea of cleanliness and how our skin is actually a “complex, diverse ecosystem.”